Bold Experience

Trade professionals are KOHLER’s most credible and authentic brand advocates. They’re on the front lines every day, specifying and installing products, dealing face to face with consumers who value their opinions as experts in the field. To reach a national audience of trade professionals, KOHLER launched the Bold Experience Tour, a 53-foot mobile marketing trailer featuring working products, interactive demonstrations, and print and video displays. The idea was to give them a glimpse behind the curtain and show them what every KOHLER industrial designer and product engineer would want them to know. The execution included artful depictions of engineering drawings, technical details, and infographics, with storytelling focused on the design, performance, and innovations behind our world class products.