Perfect Complement
If the heart of the home is the kitchen, then the heart of the kitchen is the sink and faucet. But insights from showroom associates indicated that customers often thought about specifying them independently; with the sink being a utility consideration to save money and the faucet being a design element to splurge on. To combat this customer behavior, a new narrative was needed. One that positioned the sink and faucet equally, delivering combined form and function to elevate the part of the kitchen that gets used more than any other. And in doing so, creates a conversation about higher end sink options in the specification process.